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Growth Lead (Global SaaS Portfolio)

Ledgercross · Gulshan, Dhaka
Full-time
2–3+ years in Global SaaS Growth Marketing
Competitive salary + performance-based incentives

Role Overview

We are looking for a highly strategic and versatile Growth Lead to drive user acquisition, retention, and market penetration for Ledgercross's suite of AI-driven SaaS solutions. Our diverse product portfolio spans Digital Security and Business Optimization, including:

  • Advanced Digital Integrity & Media Verification Systems
  • Global Brand Protection Infrastructures
  • Predictive Revenue & Market Intelligence Engines
  • Organizational Architecture & Human Capital Systems

You will be responsible for building a global growth engine that speaks to varied personas—from Security Officers and Brand Protectors to Sales VPs and HR Directors. The ideal candidate blends a strong understanding of product-led growth (PLG) with data-driven performance marketing to ensure our solutions scale efficiently in international markets.

Key Responsibilities

  • Portfolio Growth Strategy: Develop and execute tailored growth playbooks across all four distinct product lines, balancing high-intent acquisition for security tools with social-selling strategies for our enterprise platforms.
  • Full-Funnel Optimization: Drive customer acquisition, activation, and retention. Optimize the complete user journey from landing page conversion to onboarding and long-term product adoption.
  • International Market Expansion: Execute Go-To-Market (GTM) strategies across global regions, identifying Ideal Customer Profiles (ICPs) and localization opportunities for different markets.
  • Channel Management: Lead and scale inbound and outbound growth channels, including SEO, paid advertising (Meta, LinkedIn, Google), email marketing, and strategic partnerships.
  • Data-Driven Experimentation: Build scalable experimentation frameworks. Run continuous A/B tests on messaging, pricing, and funnels to reduce time-to-value, lower Customer Acquisition Cost (CAC), and maximize Lifetime Value (LTV).
  • Cross-Functional Collaboration: Work closely with product, engineering, and design teams to improve user experience, feature adoption, and identify cross-selling opportunities.

Requirements & Qualifications

  • Experience: Minimum 2–3 years of proven experience in B2B SaaS growth marketing, specifically scaling products globally.
  • Technical Marketing Skills: Proficiency with industry-standard CRM, product analytics, and SEO tools (e.g., GA4, HubSpot, Mixpanel, Ahrefs, SEMrush).
  • Strategic Agility: Proven ability to market complex, high-trust technical products alongside essential business workflow tools.
  • Data Proficiency: Strong analytical capabilities to track global user cohorts, campaign performance, and revenue metrics.
  • Global Mindset: Experience navigating diverse regional digital ecosystems, international compliance, and localized messaging.

Ideal Candidate Profile

  • The Security Advocate: You understand how to effectively position "Trust" and "Prevention" for our cybersecurity and fraud detection tools.
  • The Revenue Driver: You are obsessed with conversion rates, pipeline generation, and ROI for our sales and HR tech solutions.
  • The Global Strategist: You recognize that a value proposition succeeding in North America may require a distinct pivot for EMEA or APAC markets.

What We Offer

  • Innovation: The opportunity to work on cutting-edge AI and cybersecurity SaaS products.
  • Autonomy: High ownership, leadership opportunities, and the room to build systems from the ground up.
  • Environment: A fast-paced, high-growth startup culture.
  • Compensation: Competitive salary accompanied by performance-based incentives.
  • Flexibility: A flexible work culture.

How to apply

Please send your CV, portfolio, and concrete examples of SaaS products or campaigns you have successfully scaled globally.

Apply via email

Subject line: Growth Lead Application - [Your Name]